Marketing and Campaigns
Campaigns That Follow the Church’s Year
Enrollment, appeals and events, planned around the liturgical calendar and your own, and told with the same clarity as your website.
IWhat’s included
What Marketing and Campaigns Includes
Enrollment Campaigns
Open houses, Catholic Schools Week, Advent enrollment and re-enrollment, with pages and forms that book the tour.
Appeals and Giving
Year-end and Giving Tuesday appeals, Lenten almsgiving, stewardship renewal and capital campaigns.
Missions and Events
Parish missions, festivals, galas and retreats, promoted with a page people can share and a sign-up that works.
Campaign Pages
A focused page for each campaign, written plainly, with one clear thing to do.
Search and Google Visibility
The basics that help people find you when they search: your Google listing, your page titles and your Mass and event details.
Plain Reporting
What happened, in numbers that matter to the mission: tours booked, gifts given, people signed up.
IIHow it works
How We Work Together
- I
Plan
We map the year ahead against the liturgical calendar and your own dates.
- II
Make
Pages, messages and forms for each campaign, in your voice.
- III
Launch
Each campaign goes live before its season, not during it.
- IV
Report
A plain summary of what worked and what to change next time.
IIIWho it’s for
For the Church’s Institutions
Marketing and Campaigns for every kind of Catholic institution we serve.
- Missions and ApostolatesBookings, donations and a story that travels.
- Catholic NonprofitsDonor trust, appeals and help people can find.
- ParishesMass times people can find, registration and giving that work, and less staff time on the website.
- DiocesesConsistent sites and standards across many parishes and schools.
- Catholic SchoolsEnrollment, tuition assistance and giving, on a site parents trust.
IVQuestions
Good Questions
When should we start planning?
Earlier than most people think. Advent enrollment and year-end appeals are best planned by September, and Lenten appeals by Epiphany.
Do we need a new website first?
No. Campaigns can start with the site you have. If it is holding you back, we will tell you plainly.
Tell Us About Your Next Season
Tell us about your mission, apostolate, parish, diocese or school. We’ll write back personally to set up a conversation.